As the Snowball rolls down a hill it gathers more snow.

The blog gathers more shares every time it re-invests the dividends.

When the market crashes most shares fall at the same time, you could always sell your shares but easier with hindsight and if your are out of the market you will not have dividends to re-invest.

The Snowball is going to build, over time one position that can be sold to buy a market bargain. Without hindsight you can only buy at the bottom with luck but you can buy the yield when it falls to a yield you would be happy to earn forever.

The yield will be less than 7%, so it will be a drag on performance, that is until the market crashes but the income for the Snowball will still equal this year’s fcast of a yield of 9%. Cash for re-investment to be received on Thursday.